Case Study __PIAPA
Private Independent Aesthetic Practices Association
Our aim was simple. Transform the current website into a portal that was easy on the eye and easy to navigate.
We sat down with the fantastic team over at PIAPA and discussed what the aims and objectives were for this project.
It became clear immediately that the WordPress webs design that they were currently running the website on had issues. The main issue was navigation. it was very difficult for members of the website to navigate to the tools and features that membership offered.
The first port of call in the design was mapping the website out and determining the preferred user flow when visitors were on the website. We needed to make all the great features that PIAPA offers its members, simple to find and easy to access.
A calendar for events needed to be created that was easy for the team at PIAPA to update. Videos of seminars and talks were seen as a good tool to use for the website
A payment system was integrated into the membership plugin so that payments for new and existing members could be made with minimal effort. Working with the team at PIAPA was a great experience for us. They had an understanding of how WordPress was used, they just needed a website design that allowed them to feel pride in their online image, and the ability to then drive the website forward with dynamic and engaging content for the members and visitors to the website.
We received a spike in visitors within a month.
Our members and staff were blown away with the simplicity of the new website and it has led to an increase in monthly users already.