Social Media – Should I or Shouldn’t I?

There are over 2 billion people in the world with social media accounts including Facebook, Twitter, youtube and Instagram. Now wouldn’t it be nice to gain a chunk of that market for your business? In this day and age it is imperative for every business to have a presence on social media, whether it be a small presence posting some news here and there or whether it be a large presence on all the social media platforms, dedicating their time to posting and researching existing and potential clients.

In the age of Google a persons first port of call to look for any business is to grab their nearest smart device (phone, tablet, laptop or computer) and either take their search to social media or ‘Google it’. Social Media platforms are becoming a more popular way to search for new products and suppliers as people can recommend businesses through word of mouth.

Why do I need to be on social media?

Being on social media allows your customers to see and give reviews, see your products or services, research you further before investing in you service or product or just ask questions.

Did you know that marketing your business on social media has a 100% higher lead-to-close rate than any other forms of social media? Did you also know that 84% of business to business marketers use social media in some way? No matter what service or product you sell or who you sell it to, using social media can help you grow as a business.

So go one take the plunge and open your Facebook business page or start Tweeting with the best of them.